The Rise Of Social Media & The Power Of Reviews

Whether you know it or not, the rise of social media has had a transforming effect on business as we once knew it. In the past, business owners had only so many ways in how they interacted with customers, how they collected information and then how they marketed new products and services to them. Today, these restrictions have been removed, allowing businesses to gather information, learn, and respond much faster than ever before.

Social Media changing the landscape

This rise of social media has also transformed the enterprise landscape in another way: by creating a rift between those who know how to navigate social media sites and services; and those who do not. Business owners who don’t know about social media services are likely to find themselves constantly on the defensive, working ever harder to stay afloat with what was once a successful business model only a few short years ago. On the other hand, those who feel comfortable with social media may now find themselves at a significant advantage.

For a moment – travel back in time

To paint a picture for you, if around a 100 years ago, imagine that a good friend of yours has a horse buggy manufacturing business. With the benefit of hindsight, what would your advice have been to him? Bring this up to today. Now, I probably don’t know you personally, but my advice to you has the same imperative. Take advantage of these changing times. Take the plunge. It is not that difficult to get to grips with Social Media basics.

The other side to social media

Google ranks your business website using a whole multitude of algorithms. Many of them are kept close to Google’s chest and remain secret. However others are more obvious to the SEO experts who are out there getting results for their clients.
One of these factors is ‘buzz’! This buzz is the ‘Social Media’ & Press talk that is happening around your business, its people, its products and its services. The fact is, the businesses with the most ‘off site’ & ‘on-line’ buzz are the ones that get Google’s attention and earn more Google Love in the search engine rankings.

The one factor that causes the loudest buzz of all are Reviews

The one form of information that has more influence than any other, and has the longest effect is the opinion of others. Particularly peer reviews. There are numerous sites that gather these reviews. Search engines such as Google then love to harvest them because they consider this to be high value information. They do this so that they can give that information to people like you and me who are looking for related goods or services.

The Power of Reviews

The power of reviews to affect your business should never be underestimated. Having ‘word of mouth’ advertising work for you is likely to be immensely rewarding. The challenge with reviews and testimonials is collecting them from your customers and clients and then getting that information posted where it will be found. This is where we come in.

Where our Reviews service will set you up for the long term

Collecting and then posting reviews is a time consuming and labour intensive process. We have the set up that can make this a regular and affordable process for your business.
The effect that this has on your business is going to be both short and long term. Consumers will start finding those reviews very soon after they have been posted. Also they will continue to find those reviews for years to come as they have a high online retention value.

Naturally, recently posted word of mouth reviews have the most influence on your prospective customers. To this end we offer this as an ongoing service which is likely to offer you a high ROI.
Every market sector and every business has its own requirements. To find out more call us on 023 9234 0089. We will be happy to discuss this subject in relation to your market sector and so check out the feasibility for your business. Alternatively use our Contact Form

Media marketing can be very area dependent, and in relation to that we have many additional resources in relation to Portsmouth and the surrounding areasCall us to help you with your social media marketing and reviews strategy!

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Author: Roland Hedges