There are a number of great Local Marketing Opportunities available to you as a result of the very latest technologies. These can mean more profits within your business as well as staying ahead of your competition:
Google Places & Google Maps
Why You Should Pay For Professional Local Map Optimization:
The traditional yellow pages are dying off as more people begin to use the internet search engines to search for local goods and services. Google and Yahoo! are aware of this change and have developed very useful local map directories within their search results.
If you are not found on Google and Yahoo!’s local maps – YOU ARE INVISIBLE to the thousands who no longer use the yellow pages!
A citation is a reference that has been made to a published form of information. Citations come in many forms and the ones that we are most interested in are ‘Authority business directory listings’.
The value to you as a business owner is this: The more Authority Site Citations you have, the more value Google gives to your business information & as a result will put your business information (Google Places listing & your website URL) in front of more online searchers.
Citation listings are an indispensable part of every successful local search marketing campaign.
Studies have shown that buyers trust information about goods and services in different ways.
The most trusted form of information is what they hear from friends and relatives. This is clearly ahead of any advertising the companies do themselves. Also ahead of the company advertising and sales patter is how reviews are regarded. When a shopper sees a review that they consider to be independent, they trust it more than almost any other source of information.
When posted online, these reviews can be incredibly beneficial or harmful to a business. Also the more current reviews have greater prominence and influence.
Today, there are key review sites as well as many ‘niche’ specific ones. Google harvests these reviews and can post them on your Google Places page for all to see in one spot.
We offer a comprehensive review ‘gathering & posting’ service that will really add to your online presence.
Is there ever an occasion when a potential buyer is making a decision over what to buy – when you are not present? Is there ever a time when a potential buyer would like more information about your goods or services, or even just contact information, when you are not present?
Picture this… You business is closed for the day, someone is passing your shop window and an item catches their eye… They take out a smartphone, use it to scan the QR code that is next to that item, and are taken to an info page that has a ‘Buy Now’ button! …This scenario is the tip of the iceberg and the opportunities are endless.
This is happening right now in Japan & the U.S.A. and is coming to your town now…
Fact: 95% of Text messages are opened and read within 2 minutes of being received! Compare that to how you consider the message delivery success of direct mail, leaflet distribution, press advertising and emails. With the exception of emails, all of the other methods are becoming less effective & more expensive.
One of the key features of Text Message marketing is the fact that the recipients have actively made an ‘opt-in’ request to receive the messages and can easily ‘opt-out’ at anytime. This means your messages are invited & welcome.
Generally, these messages are most effective when they are offering time sensitive or limited quantity special offers, or delivering a reminder.
We set up & support your Text Message campaign with ‘no brainer’ systems that enable you to build lists of ‘opt-in’ recipients. These are recipients will be highly targeted consumers.
The messages can be delivered at specific times to specific groups. You have complete flexibility over message content, updatability and targeting.
Start up & on going management costs are very low without any long term commitments.
Amazingly, Youtube is now regarded as the second largest search engine on Earth. Google often displays image links to Youtube videos and other video sharing sites on its first page. That can happen within minutes or hours of the video being released and incredibly, without any other optimisation. They are regarded as a good source of information.
Our service is affordable, versatile and flexible to your needs. Costs start at £197 for a Promotional Video. As necessary, we gather all of the information, images and video clips to be incorporated into the production, and focusing on your desired message and preferred style, we produce it for you.
Once produced, the High Definition video is yours! We will post it for you on your website and on Youtube. Further to this we can distribute it to 50 of the worlds top video sharing sites for much greater exposure. Simply call us to discuss your requirements.
Pay Per Click
When Pay Per Click advertising first evolved, it changed the face more advertising for all sizes of business instantly. In a nutshell, Google, Yahoo & Bing offer space on their search results pages for small text adverts, which are placed alongside the main search results. As a business you only pay when someone clicks on the ad and is taken to a specific page on your website.
It gets better…You choose when the advert is seen & to whom and in which area. You decide how much you want to spend and even how much you are willing to pay for a click. Also, it means that you can be on the first page of Google today!
Coupons are an ideal way to get customers flooding through your doors! Currently, using coupon companies, they are distributed widely and can produce a tremendous response.
The principle is that you provide a great offer (i.e. Half Price). Next the coupon company promote it to their database (for free) of 1,000′s or millions (Groupon has 5,000,000 subscribers in the UK alone!). The delivery can be to local users. Next the consumer buys the Coupon and the coupon company splits the revenue with you. You then honour the offer. It really is that simple.
In reality, the devil is in the detail, so you can run your own campaigns. However, you may find it better to rely on our knowledge and expertise.
Almost every ‘bricks & mortar’ business has been slow to jump on this band wagon. Conversely, almost every person under the age of 21 has at least one social media account.
Soon, all of those under 21′s, who talk to each other every day online, are becoming major decision makers & consumers of all the things you like to sell. Being able to get your business message across to them, in their own social context, is soon going to be crucial.
Having a page on Facebook (& developing a fan base to interact with!) plus a Twitter account (& a sizeable list of followers to update) is a great start. We can do this for you.
Also, the more online activity there is around your business name, the more Google likes you… and you know what that means!