3 Tips On Choosing An SEO Consultant
To Choose a Mechanic or an SEO Consultant (it’s all the same!)
You may have experienced the fact that not all mechanics are created equal. So it is with SEO Consultants. Factors to consider are the size of the company, it’s track record, its rates as well as how easy they are to work with.
Here are some quick tips to choosing the best SEO consultant.
A Personally Recommended SEO Consultant
As with anything, professionals that are personally recommended to you must be on your shortlist. However, please note that the person doing the recommending will have had different requirements and priorities to you – so be sure not to choose someone blindly simply because of they have been recommended.
See Current Examples Of Their Work
You’ll be choosing an SEO consultant in order to achieve great search engine ranking results for your website. Ensure that the consultants on your shortlist have success with ranking other peoples websites. You want someone who can actually do the job and not just talk about it!
Also these results must be current. Google changes its ranking algorithms regularly, and what worked as a search engine ranking strategy 6 months ago may not work today.
Liking Your SEO Consultant
Undoubtedly, across time you will have a lot of communications with your SEO Consultant. As a consequence you’ll need to have a good level of likeability between you and the person you are dealing with. Your are going to need to tell them, on occasion, that you have ideas to discuss or even that they have missed something! If you feel that your SEO consultant is going to be oversensitive or unapproachable, you will find times tough.
Cost Can Vary A Great Deal
Good SEO work is time consuming. There is a lot of manual work which involves article writing, blog post creation, article submissions, back linking and much more. There are automated ways of doing this quickly and cheaply. The trouble is, those who automate everything make your site look bad in the eyes of Google. Although you can get quick results this way, long term it is a guaranteed recipe for online disaster. The growth of your website needs to look natural to the search engines and this takes manual input. This manual input comes at a price, but it is worth because of the gains you’ll make.
Having considered all of this you will need to decide whether you think you will get the best service from a large SEO Consultancy, or one that is much smaller that will give you a personal tailored service. To my mind, I prefer the lower cost, expert services offer by smaller companies. They are often local and tend to be more accountable to their customers and clients as well.
As the saying goes ‘You pays your money and takes your choice’, however by following these tips you are more likely to make a successful choice first time around in your hunt for an SEO Consultant.
Author: Roland Hedges
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